Ivan 's blog

Artificial Intelligence (AI) is rapidly transforming how businesses operate, strategize, and communicate. Tools like ChatGPT, Grok, Claude, and others are no longer just assistants—they're potent strategic partners. However, to unlock their full potential, businesses must excel in the art of prompt engineering.

This article introduces the 10 most effective AI prompting frameworks, including ACDQ, and shows you how to stack frameworks for complex business and marketing scenarios. ACDQ is a custom prompt engineering framework developed by business strategists and AI practitioners to provide a clear structure for complex problem-solving. While not sourced from academic literature, ACDQ has gained traction in real-world business applications due to its balance of clarity, depth, and AI interaction logic. 

Finally, we introduce a new universal prompt structure that allows users to simply describe their problem while the AI selects the most suitable framework automatically.

The Top 10 AI Prompt Frameworks for Business & Marketing

1. ACDQ – Act, Context, Deeply, Questions

Best for: Deep analysis, strategic insight, and clear recommendations.

Act: Assign a role to the AI (e.g., marketing strategist, analyst).

Context: Provide relevant background details.

Deeply: Request thoughtful, layered analysis.

Questions: Encourage AI to ask clarifying questions.

Use Case: Market entry planning.

Prompt Example:

“Act as a SaaS marketing strategist. Context: We’re launching a CRM tool for small businesses. Deeply assess our competitors and market demand. Ask questions to clarify our positioning.”

2. PROMPT – Persona, Role, Objective, Method, Parameters, Tone

Best for: Branding, marketing strategy, and campaign development.

Shapes prompt with clarity and intention across business objectives.

Use Case: Brand identity creation.

Prompt Example:

“Persona: Brand strategist. Role: Create an identity for a vegan skincare brand. Objective: Emphasize sustainability. Method: Analyze customer trends. Parameters: Focus on Gen Z. Tone: Natural and empowering.”

3. RACE – Reach, Act, Convert, Engage

Best for: Full-funnel digital marketing planning.

Maps customer journey stages and guides AI to address each.

Use Case: E-commerce campaign strategy.

Prompt Example:

“Act as a digital growth marketer. Build a RACE plan to increase online sales for a premium coffee brand, emphasizing community engagement and customer loyalty.”

4. REACT – Reason + Act

Best for: Decision-making, analysis-driven recommendations.

Encourages AI to reason logically before proposing solutions.

Use Case: Discount or pricing strategy.

Prompt Example:

“Evaluate the pros and cons of a 15% seasonal discount for our meal kit subscription. Reason through potential outcomes, then suggest a data-driven recommendation.”

5. PEEL – Point, Evidence, Explanation, Link

Best for: Persuasive writing and pitch development.

Structures arguments clearly and persuasively.

Use Case: Investor pitch copy.

Prompt Example:

“Use PEEL to write a paragraph on our AI-powered recruiting tool: State its value, back it with results, explain benefits, and connect it to company growth.”

6. IDEA – Identify, Describe, Expand, Apply

Best for: Product development, innovation, and brainstorming.

Drives creative problem-solving and scalable ideas.

Use Case: Feature innovation.

Prompt Example:

“Identify weak points in our learning platform. Describe potential new features, expand on the most useful one, and show how to apply it to improve user satisfaction.”

7. SOARA – Situation, Objective, Action, Result, Aftermath

Best for: Case studies and storytelling.

Frames real-world narratives in a strategic arc.

Use Case: Success story content.

Prompt Example:

“Write a case study using SOARA: Situation: A retail chain saw a drop in foot traffic. Objective: Boost in-store engagement. Action: Deployed AI recommendation kiosks. Result: +32% sales. Aftermath: Rolled out chain-wide.”

8. MECE – Mutually Exclusive, Collectively Exhaustive

Best for: Strategic breakdowns, market segmentation, and planning.

Ensures clarity and avoids overlap.

Use Case: Competitive landscape mapping.

Prompt Example:

“Segment the meal delivery market using MECE: Provide distinct and exhaustive customer categories based on need, location, and frequency.”

9. CRAFT – Context, Role, Action, Format, Tone

Best for: Short-form content creation.

Ideal for social media, email, or ad content.

Use Case: Social media planning.

Prompt Example:

“Context: Launching a new productivity app. Role: Content marketer. Action: Write 3 tweets. Format: 280 characters. Tone: Fun, witty, and engaging.”

10. Tree of Thoughts – Iterative Thinking Process

Best for: Solving complex, uncertain, or long-term challenges.

Encourages branching ideas and critical pathways.

Use Case: Strategic future forecasting.

Prompt Example:

“Explore AI's role in retail over the next 10 years using the Tree of Thoughts method. Propose a roadmap based on three divergent future scenarios.”

The “+” Concept: Stacking Frameworks for Better Results
Sometimes, a single framework isn’t enough. Stacking frameworks helps balance clarity with depth, guiding AI through complex tasks.

Examples of Prompt Stacking:

ACDQ + Tree of Thoughts

“Act as a startup strategist. Context: We’re expanding a fintech app in Southeast Asia. Deeply analyze user behavior and ecosystem risks using iterative reasoning. Ask clarifying questions.”

PROMPT + RACE

“Persona: Digital marketing lead. Role: Build a full-funnel campaign. Objective: Increase bookings for a travel agency. Method: Use paid + organic channels. Parameters: Target Gen Z in Europe. Tone: Adventurous.”

CRAFT + PEEL

“Context: Promoting a premium budgeting app. Role: Ad copywriter. Action: Create two LinkedIn posts using a persuasive tone and PEEL logic. Format: 300–500 characters. Tone: Smart, trustworthy.”

Stacking helps bridge the gap between creative messaging and strategic structure, generating more refined, actionable outputs.

BONUS: A Universal Prompt for Business Users
Not sure which framework to use? Let the AI decide for you.

Here’s a powerful universal prompt you can use to describe your problem naturally and let ChatGPT automatically choose the best framework (or combination of them):

Universal Business Prompt Template:

Dear ChatGPT,

I’d like to describe a business or marketing problem without using a specific framework. Please analyze the situation and select the most suitable prompt engineering method (e.g., ACDQ, RACE, PROMPT, “+” Concept (for example, PROMPT + RACE), etc.) to solve it. If needed, ask me clarifying questions and proceed accordingly.

Here is my problem:

I run a small family business selling handmade skincare products. I want to grow my customer base online but I have a limited advertising budget. Can you help me create a strategy to increase reach and sales organically?

AI Response:

"Thank you! Based on your needs, I recommend using the PROMPT + RACE framework..."

Final Thoughts

Mastering prompt engineering gives you a real strategic edge in today’s AI-powered business world. Frameworks like ACDQ, PROMPT, RACE, and Tree of Thoughts provide structured, targeted ways to get high-quality responses from AI tools like ChatGPT. Even better, stacking frameworks or using a universal prompt makes complex business challenges easier to solve.

Whether you're building a marketing plan, launching a product, or refining your content—the right prompt is the key to AI success.

The history of Armenia during the reign of Tigranes the Great (95–55 BCE) is often a subject of both scholarly interest and national pride. Among the many questions that arise is whether this legendary Armenian king conquered Jerusalem and what influence he had on the broader region. This article dives into classical sources, avoids nationalist embellishments, and offers a factual, well-balanced answer.

Tigranes the Great: King of Kings

Tigranes II, also known as Tigranes the Great, was the most powerful Armenian king in history. Under his leadership, Armenia expanded into a regional superpower, earning him the title "King of Kings" from his contemporaries.

The Extent of His Empire

According to ancient historians such as Strabo and Plutarch, Tigranes created an empire that stretched:

- West to the Mediterranean Sea

- North to the Caucasus Mountains

- East near the Caspian Sea

- South deep into Syria and parts of Mesopotamia

At its peak, his empire bordered the Roman Republic and the Parthian Empire, controlling vast swaths of the Near East.

Did Tigranes Conquer Jerusalem?

The short answer is no — Tigranes the Great did not conquer Jerusalem. However, he did come dangerously close to it.

According to Josephus, the 1st-century Jewish historian, Tigranes invaded Syria around 83 BCE and laid siege to Antioch, the capital of the Seleucid Empire. His growing power alarmed neighboring regions, including Judea, the Jewish kingdom governed at that time by Alexander Jannaeus.

Fearing an Armenian invasion, the Jews reportedly sent emissaries and gifts to Tigranes to avoid conflict. Josephus does not describe a military campaign in Jerusalem itself, but the threat was very real.

"Tigranes, King of Armenia, came down and took Syria, and made it tributary to him."
— Josephus, Antiquities of the Jews, Book 13

This indirect reference confirms that Tigranes had significant political influence in the region, though not a physical conquest of Jerusalem.

Clarifying the Size of His Army

Josephus also mentions that Tigranes had an army of 500,000 soldiers. While this number is frequently cited, modern historians generally consider such figures to be exaggerated. Realistically, his army may have numbered 100,000 to 200,000, still a formidable force for the era.

Language and Writing During Tigranes’ Reign

Although the Armenian alphabet had not yet been invented (it would come about in the early 5th century CE by Mesrop Mashtots), the people of Tigranes’ empire communicated through several languages:

- Greek: The administrative and cultural elite often used Greek, especially for coins and official inscriptions.

- Aramaic: Widely spoken in daily life and used for commerce and local governance.

- Persian dialects: Also present in eastern parts of the empire due to interactions with the Parthians and Medes.

Armenian (proto-Armenian) was spoken among the people, but the Armenian alphabet had not yet been created.

Tigranes established the new royal capital, Tigranocerta, which became a multicultural metropolis showcasing Hellenistic architecture and Greco-Armenian administration.

The Historical Importance of Tigranes

Tigranes’ ambition and military campaigns reshaped the Near East. He stood as one of the few regional leaders capable of defying Roman and Parthian influence simultaneously.

Even though he never set foot in Jerusalem, his regional dominance brought Armenia to the forefront of ancient geopolitics. His diplomacy, conquests, and administrative reforms laid the groundwork for centuries of Armenian cultural and political identity.

Conclusion: Tigranes and Jerusalem — A Near Encounter

Classical sources confirm his invasion of Syria and the concern his military might caused among the Jewish rulers. His reign marks the zenith of Armenian influence in the ancient world.