What Website Changes Can Improve an Online Shopping Experience? | Forum

A friend recently asked me to review his online store because visitors were browsing products but not completing many purchases. While looking into ecommerce web design dubai, I started noticing how much the overall layout can influence the shopping experience. Clear categories, useful product information, fast-loading pages, and a simple checkout seem more important than adding lots of visual effects. We’re now planning to simplify the site and make it easier to use on mobile devices. I’d like to hear from other store owners here. What website improvement had the biggest effect on your sales or customer experience?